Migrations dénominatives internes des produits gastronomiques sardes. Entre linguistique et marketing

Abstract

The article investigates the denominative migrations of Sardinian food products, focusing on their linguistic and marketing adaptations in a globalized context. It examines how product names reflect authenticity, territorial connections, and cultural value. Names are altered to meet consumer expectations, integrate marketing strategies, and balance tradition with innovation. The study focuses on Sardinian bakery, confectionery, and pastry products, analyzing their presentation on e-commerce platforms. It highlights strategies such as the use of polylexical names, incorporation of place names, and inclusion of dialect elements, while addressing tensions between tradition and commercial demands. These dynamics demonstrate that product names are not mere labels but vehicles of cultural and identity narratives.